Singer (2007, p.118) makes the distinction between journalists and bloggers. Singer acknowledges that blogs can range from individual diaries to political campaigns and more corporate uses.
Bloggers tend to have more of a bias approach, in my experience. I'm not acknowledging that journalists can as well, but bloggers have more freedom in that respect. Bloggers have the potential for a broader audience, can review products and events, and can be more relaxed about the process.
I'm trying to imagine my personal blog being more corporate and I shudder. Having blogged on and off for the past couple of years, I've developed a personal style that I find relates more to my audience (which is mainly people who want to keep up with me). I've never really thought of myself as journalistic; I've only presented my world view and opinions for others to read. Sometimes I tend to review books or music, and sometimes I simply rant about day-to-day happenings.
I'm well aware of Singer's idea that bloggers and journalists seek the truth in different ways (2007, p.121), and what I present is, effectively, my truth.
The suit that Jude Law wore in Contagion became an
iconic symbol in the film's promotion and marketing tools.
Online journalism ethics: traditions and transitions